I read in an article that ABC’s late-night TV show, Jimmy Kimmel Live!, will be hosting live commercials. They expect to air the first live commercials starting in May. This was a technique used way back in the day as explained in the article.

Advertisers think that these live ads will help them stand out because the style hasn’t been used in TV in a really long time. They also think they can catch the people who record the show in order to watch it later. The ads will look like a part of the show so some people might not recognize that it is an ad. This is what I have to say about that, what a dirty trick.

It looks like advertisers will try anything to get consumers to pay attention to them. Advertising is everywhere. Sometimes it’s annoying and sometimes it’s entertaining.

I don’t really have an opinion about what ABC and Jimmy Kimmel are doing right now because I don’t watch the show. If this technique does catch on and more shows start integrating live ads into their show, then I might have something to say about it.